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Privacy Policy

Last updated: December 26, 2025

Introduction

WhatIfCam ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services.

By using WhatIfCam, you agree to the collection and use of information in accordance with this policy.

🤖Important: Third-Party AI Processing

WhatIfCam uses fal.ai, a third-party artificial intelligence service, to process and transform your photos. When you use our app:

  • Your photos are sent to fal.ai's servers for AI-powered transformation processing
  • fal.ai processes your images using their machine learning models to generate the transformed results
  • fal.ai automatically deletes all processed images within 7 days
  • fal.ai does not use your photos to train their AI models
  • By using WhatIfCam, you consent to this data sharing with fal.ai

For more information about how fal.ai handles your data, please review their privacy policy at fal.ai/privacy

Information We Collect

Device Information

We collect a unique device identifier stored securely in your device's Keychain. This identifier is used to:

  • Associate your game sessions and transformations with your device
  • Manage your shots/credits balance
  • Provide a seamless experience without requiring account creation

Photos

When you use WhatIfCam to transform photos:

  • Original photos you upload are temporarily stored on our servers
  • Photos are sent to our AI processing partner (fal.ai) for transformation
  • Transformed results are stored on our servers and can be saved to your device

Usage Data

We collect information about how you use the app, including:

  • Game sessions created and scenarios selected
  • Number of transformations performed
  • Credits/shots usage

How We Use Your Information

We use the information we collect to:

  • Provide and maintain the WhatIfCam service
  • Process your photo transformations
  • Track and manage your credits/shots balance
  • Improve and optimize our service
  • Detect and prevent fraud or abuse

Third-Party Services

fal.ai (AI Processing)

We use fal.ai to process photo transformations. When you submit a photo:

  • Your photo is temporarily uploaded to fal.ai's servers for AI processing
  • fal.ai automatically deletes processed images after 7 days
  • fal.ai's privacy policy applies to data processed by their service

Cloud Storage

We use secure cloud storage (S3-compatible) to store:

  • Original photos you upload
  • Transformed photo results

Data Retention

We retain your data as follows:

Data TypeRetention Period
Photos on our serversUntil deleted by you, or 90 days of inactivity
Photos on fal.aiAutomatically deleted after 7 days
Device informationUntil you delete your data or 90 days of inactivity
Local gallery (on device)Until you delete it from the app
Game historyUntil you delete your data or 90 days of inactivity

Your Rights & Controls

You have the following rights regarding your data:

View Your Data

Access a summary of all data we store about you through the app's Settings tab.

Export Your Data

Request a full export of your data in a portable format via our API.

Delete Your Images

Delete all photos from our servers while keeping your game history.

Delete All Data

Permanently delete all your data including photos, game sessions, and device information.

Clear Local Gallery

Remove all saved creations stored locally on your device.

Data Security

We implement appropriate technical and organizational measures to protect your data:

  • All data transmission is encrypted using HTTPS/TLS
  • Device tokens are securely generated and stored
  • Photos are stored in private cloud storage with access controls
  • We do not sell or share your personal data with third parties for advertising

Children's Privacy

WhatIfCam is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@whatifcam.app

© 2025 WhatIfCam. All rights reserved.